Cutting Marketing Costs

Excel in Marketing prides itself on providing insightful ways of streamlining your marketing and sales processes to cut costs, streamline work output and improve the customer experience in the process. Cutting Costs There are many organizations decentralized or otherwise that have redundant marketing pieces based on the product groups idea of what the customer needs to hear. What we've found after interviewing customers and prospects is that there is an enormous amount of duplication and unnecessary sales speak throughout the organization. Companies are telling prospects and customers more than they want to hear, and the unprecendented amount of information is creating more noise for buyers and elongating the sales cycle. Simplify your number of pieces based on what customers need to hear at the right time.  If you don't investigate what information your customers need to hear in order to make their buying decision, you are wasting valuable time and money on materials.  Delivering the right piece at the right time is critical to customer loyalty. Consolidating pieces and reducing inventory is a good thing.  If your prospects have questions, your goal is to get them to your people, not read through more materials. Produce your materials cost-effectively.  Reach out to experts to objectively evaluate what materials can be produced by plate press, digital press, print on demand templates or housed on the web to reduce your costs of production and get your information to sales before the competition. Messaging Consistency Decentralized organizations often have different answers to the same core questions at different touchpoints of the organization.  Create a centralized set of Frequently Asked Questions (FAQs) with all of the information about the company history, officers, sales, products, services, customer service, objections, challenges, competitors and more. The front lines of the organization such as sales and customer service will know what the market is asking. By collecting and answering in a professional, sincere and easy to digest manner, these centralized answers can be used to communicate throughout all touchpoints, and will help to: Improve your brand Eliminate confusion Help guide new employees Shorten sales cycle