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Keep your business healthy.
What are your company’s biggest challenges? Its best opportunities? Are you getting maximum “bang for the buck” from your marketing and advertising efforts?
If you’re like most business owners, you’re too busy running the company to step back and take a good look at it.
A Marketing Audit from EIM (pdf) can give you the insight you need. We’ll scrutinize everything you’ve been doing to attract and retain customers. We’ll find out what you’re doing right and what needs improvement. And like the doctor who performs your annual checkup, we can alert you to small problems before they become big ones.
We examine everything.
We start by looking at everything you’re currently doing -- and not doing -- to generate leads and sales, including:
- Your website
- Print advertising
- Direct mail
- E-mail marketing
- Telemarketing
- Event sponsorship
- Public relations
- Your customer database
- Response tracking and analysis
We put ourselves through your sales process, so we can see your company from the buyer’s perspective. We talk to your customers to discover what they think about your products or services, and if they like doing business with you. If you have sales and customer-service teams, we talk to them, too. We even explore what your competition is up to.
When we’re done with our investigation, we’ll have the answers to these key questions:
- Have you been using the best possible mix of advertising media to meet your business objectives?
- What types of media should you focus on?
- What types should you avoid?
- Have you been reaching prospects at the right stage in the buying process?
- What impression do people have about your company, based on your advertising?
- Is it the impression you want?
- Are you capturing the right information about your customers?
- Are you using that information for maximum benefit?
- Is your competition doing something that you should be, too?
How can you do it better?
We present our findings in a report that reviews your current marketing efforts and provides you with detailed, step-by-step recommendations on how to improve them. Every recommendation is assigned a priority, so you can implement them in stages, as your budget permits. To make sure you get maximum value from the report, we sit down and go over it with you, item by item. And in the weeks and months that follow, we’ll always be available to answer your questions as they arise. | 
