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Cirius Group provides complex healthcare billing software and service support for large medical groups and hospitals throughout the nation. Located in Northern California, Cirius Group sought out a brand redesign to help them compete more effectively.
EIM completed a throrough review of the entire marketplace, and identified their key points of differentiation. EIM also provided a simplified, organized product hierarchy that clearly articulated the group's product suite and how it benefitted each audience.
"The materials used to communicate their products and services were not mapping to the vision and values of the company. So we had to learn what made them unique and understand how their customers perceived them compared to other opportunities."
Gaining an understanding of where Cirius Group wanted to compete in the value chain, EIM created over 20 new logos and built out a beautiful, highly functioning website in which they could first better communicate with their customers and communicate their competency in a very competitive market.
The key to an effective website is automating processes that allow the administration and marketing teams to develop the website as they develop their organization. Our content management tool is easy to use and very cost effective. The enormous functionality is untouched in the industry and the software is continually updated for optimization tools and tactics so our customers can be seen. | 
