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Cycla LLC is an innovative business model in which a team of thrift store experts are able to identify credible buyers of recycling materials and arrange transportation and purchase of these materials from thrift stores throughout the globe.
Run by Patricia McCully, they sought out a marketing organization who could build a professional website to help their existing customers access key information and learn about the trends in recylcing as well as provide information about their organization to prospects interested in how they could recycle their materials.
EIM completed a competitive overview and interviewed their existing customers and partners. With this key information, we were able to build an informative and functional website that improved access, the flow of information and a tool on which they can build a communication program with the entire market.
"We have been able to gather intelligence quickly and leverage this information into a valuable tool for Cycla. This new website will not only provide a professional and credible face to the organization, but surpass their competitors."
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